上淘宝看电影首映礼,《超能一家人》首映礼今晚上线

时间:2023-07-17 20:00:34阅读:74047
淘宝变了,直播间也能看电影首映礼了。今晚8点30分,开心麻花新片《超能一家人》将在淘宝直播间开启电影首映礼。导演宋阳和主演艾伦、沈腾、陶慧、张琪等集体亮相,用户上淘宝搜索“电影超首映&rd

淘宝变了,直播间也能看电影首映礼了。

今晚8点30分,开心麻花新片《超能一家人》将在淘宝直播间开启电影首映礼。导演宋阳和主演艾伦、沈腾、陶慧、张琪 等集体亮相,用户上淘宝搜索“电影超首映”即可观看。

据悉,本次首映礼直播,主创团队会与淘宝用户在线互动,参与答题的用户将有机会得到《超能一家人》周边,此外还有0.1元得19.9元观影资格券等淘宝直播间专属福利。

“电影超首映”是今年6月上线的直播间,定位于直击热门电影的首映礼现场。“电影超首映”的第一场直播是王宝强 的《八角笼中》,此前王宝强也曾携陈永胜史彭元王迅 等主创齐聚淘宝直播间。

今年3月以来,淘宝直播的虹吸效应进一步凸显,掀起新一轮大咖入淘潮。可以明显感觉到,这一波入淘潮正在加速,而且内容化趋势显著。

除了TVB的港剧式带货、导游式带货,近期入淘的还有《中国好声音》音乐式带货、《这!就是街舞》battle式带货、奇葩说辩手开杠式直播、东方卫视海派直播等。

淘宝直播流派纷呈,越来越多以内容为特色的直播间在淘宝开花结果,呈现出百家争鸣的繁荣景象。在刚过去的618,淘宝新增达人主播中不带货的内容型直播间占比达24%。

入淘潮和内容化,一齐指向了淘宝的生态繁荣。早前的淘宝天猫618商家大会上,淘宝确定了“变革生新”的三个方向,生态繁荣是其中之一。

有行业人士分析,生态繁荣的淘宝,越来越像一个车水马龙的热闹街道,有专业大卖铺、有小路边摊,也需要玩龙舞狮和杂技表演。热闹气氛会吸引更多人驻足停留,一条车水马龙的大街显然也为开店摆摊的带去更多生意。数据也证实了这个逻辑,今年618期间,更好看好逛的直播间吸引观看用户数同比增长43%。

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